Big Stories: April, 2018   
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Full April 2018 Issue * Salem Weather * Past Issues * About Us * Ad Rates * Contact Us

     

The Golden Age of Radio
KSLM Returns to Salem and the Mid-Willamette Valley

KSLM Crew

    The Great Depression began in 1929 and lasted until 1941. In 1934, right in the middle of that national crisis, local Salem resident, Harry Read, launched KSLM Radio. Harry had previously launched KXL in Portland in 1926. Both stations were known for their broadcasts of President Franklin D. Roosevelt's "Fireside Chats," that went over the airwaves weekly to keep America informed, and KSLM was who broadcasted those important messages to Oregon during those tumultuous years of the Great Depression and World War II that was on the horizon.
    "The Golden Age of Radio" was from the 1920's until the 1950's and those are some of the most memorable years for KSLM, since it was the only Salem radio station during those years, and the only local Salem station today that can boast of being a part of "The Golden Age of Radio."
    Since television had yet to be invented, local radio was the only media available, apart from newsprint. Salem families sat around the radio, listening to KSLM for entertainment, and tuned in for updates on the state of the union and rumors of war. Since KSLM was the only Salem radio station from 1934 until the 1950's, it was the sole source of broadcast updates on WW II, the Cold War, the Civil Rights Movement, the Korean War and the introduction of Rock and Roll, just to name a few. There is no doubt that KSLM was on the front lines and the cutting edge of radio for the residents of the Mid-Willamette Valley for most of our grandparents and great-grandparents.
    Since generations and decades of Salem residents grew up listening to Salem's only radio station KSLM, it is as much a part of our heritage as the "golden man" is atop the Oregon State Capitol. That's what inspired former Marion County Commissioner Don Wyant and his wife Cindy to bring KSLM back to Salem.
    Don & Cindy have been dedicated to local Salem radio since they bought AM 1220, a bible-based radio station more than a decade ago. In 2016 they changed the format from faith-based to conservative news talk.
    They had grown concerned that the only local news talk radio being broadcast into the Salem area was not true conservative news and views, having drifted into liberal positions on many subjects in the news. They were also concerned that there was little to no local support of organizations they believed had immense value, such as Right to Life and causes dealing with children, veterans, family values and more.
    With the change of format to true, conservative news, the Wyants began making changes that included changing the call letters to KSLM and adding FM 104.3 to the family.
    Speaking of family, KSLM is a family owned and operated, local business, that they believe has a better news talk lineup of shows than any other station in Oregon. Several of their daughters work for KSLM, and plan to continue to grow the business after Don and Cindy retire.
    The KSLM format includes most of the nation's top-rated shows such as Fox News Sean Hannity, Laura Ingraham, and Mark Levin, plus all-time greats such as Michael Savage, Dave Ramsey, Alex Jones, and many more. Former Oregon House Representative Jeff Kropf, who is known for filling in for Lars Larson, and for his guest appearances on Fox News, now delivers local political news every weekday morning. Jeff is well plugged into most everything happening in politics in Oregon and is a refreshing, local, conservative voice. Jeff comes from a multigenerational, Oregon family of farmers and has a lot of insight into what is happening in Oregon government.
    KSLM recently added the long-time, Salem radio personality, Terry Sol, who brings weather, traffic and road conditions to the Salem residents, in addition to The Terry Sol Show, airing Saturdays. Terry has been a familiar voice and face to Salem for over 24 years and brings humor and fun to the station and its listeners.
    KSLM is very proud to feature other local radio personalities that are well known and well loved by the Salem community such as Curtis Crittenden, "Intern Curtis" and Professor Fay DeMeyer who also has a Saturday show that features local folks, businesses, organizations and all-around topics that matter to us.
    The support staff of KSLM includes Dan Sheets, Production Director, who started at AM 1220 radio station in the early 1970's when he was a high-school student at Salem Academy. Engineer Phil Swearingin, has been with the station for more than 30 years. KSLM recently added Lauralee Beck of In- Spirit Marketing, a Willamette Valley powerhouse in media, as the Regional and National Sales Manager. With the addition of Lauralee, an Albany office was launched giving KSLM a greater presence in Linn County and to grow the listenership there, where KSLM is the only true conservative news talk available for that community.
    Another recent addition is a long-time radio sales manager and sales trainer, Dalinda Friend, who will be working in both the Salem and Albany markets to help businesses grow their business.
    Amy Dent-Beebe, Web and IT Director, has been with the station for over a decade. Daughters Jaci, Katie and Cynthia handle administration, sales support, office management and finances.
    Don and Cindy's Golden Retriever, Butch, spends his days greeting visitors and protecting the staff at the KSLM office on Lancaster Drive NE.
    House Representative Bill Post joined the station in September of 2017 and brought amazing political insight and updates until just after the first of the year when he had to return to Legislature. He is currently running for his third term in the Oregon House of Representatives.
    Cindy Wyant serves as the General Manager and Program Director and says that in all the media she has built in her 40 years in the industry, including newspapers, magazines, websites and radio stations... KSLM is her greatest pride. "We hear from our listeners every day that we make a difference in their lives and in the community, that they tune in daily, and how a format such as ours was desperately needed", says Cindy.
    Don Wyant, JR serves as a business and political advisor. In addition to his former position as Marion County Commissioner, Marion County Fire District Board Member, Liberty House Board Member, to name just a few, he previously served as Oregon's GOP National Committeeman and at one time ran for Oregon State Senate. He has a passion to serve Oregon, as a third generation Oregonian, born and raised in Salem.
    With this kind of stability, longevity and talent, with over 100 years of collective radio experience and expertise, it is no wonder that this is the fastest growing and most popular radio station in the Salem area. KSLM boasts that it delivers news and other relevant information, 24-hours a day that is current, credible and consistent... reliable news you can count on.
    With so much fake news all around and compromised conservative news, it is comforting to finally have this level of true news that Salem area residents can count on. As Cindy puts it, "I thought the term RINO meaning 'Republican in Name Only' described only people... but we have come to realize it can mean organizations, media and much more. There is also a growing CINO group... meaning 'Conservative in Name Only.' CINOs and RINOs are becoming more common in news talk media, that has historically been conservative, and are attempting to influence conservatives towards liberal agendas, which is just wrong."
    Cindy points out that while most medias are all about the bottom line, making a profit and doing what is fiscally best for the business, the Wyant family describes KSLM as more of a labor of love to serve their neighbors, and business decisions are made in relation to how it impacts the community.
    Being dedicated to bringing true news to Salem residents does come at a cost, however. Since it launched, it has been under attack from local liberals that have tried to discredit it and to harm it. That has not discouraged the family or staff, in fact they say it has made them more determined than ever to serve the Mid-Willamette Valley and continue to bring the one-of-a-kind format to local listeners.
    The staff and family of KSLM are true conservatives and like Don Wyant likes to say, "You won't find any long-haired RINOs or CINOs hanging out here and representing us. What you will find is a team of true Oregonians that love Oregon, love Salem and care about the community. We are all about family and values and believe that comes across on KSLM, every minute of every day".
    Local business owners began calling the station as soon as the new format launched, to request to be on KSLM, and the station has more advertisers within the first 18-months, than it expected. The family is currently looking to add more sales staff to help with the amazing response from the community.
    KSLM can also be heard around the world at www.KSLM.news, which features a local event calendar, so do let them know of any events that they are not aware of. The website also features news and weather and information that visitors will find very helpful.
    On their website, you will find a list of local businesses that you can be confident in, as true conservative, honest businesses. The Wyant family is particular about the businesses they promote to the local community, and have been known to cancel a business's advertising, if they discover that they are not operating with integrity and honesty.
    KSLM also has phone apps that will allow you to tune in anytime, anyplace. It is great to stay plugged into our community, while you are traveling or while you are just out and about in Oregon. Save the number in your phone, 605-562-9551 or visit Audio Now or Tune In website to download their phone app.
    Be sure to tune in to FM 104.3 or AM 1220 KSLM, and discover for yourself why KSLM has become Salem's favorite and the goto for local information. Be sure to contact them and let them know you are a listener and appreciate their dedication to all of us in the Salem community. If you are a local business and haven't experienced the amazing response to advertising on KSLM, be sure to check it out and join the family of KSLM advertisers!
    Welcome back KSLM


Earth Day Celebration
Free Fun, Music, & Education At The Oregon Garden

Earth Day

    Looking for an fun way to celebrate the upcoming 49th annual Earth Day? Then head out to The Oregon Garden in Silverton for the 2018 Earth Day Fair. It will take place on April 21, from 10:00 a.m. to 4:00 p.m. This is the only day of the year that admission to The Oregon Garden is free to all.
    The day will feature a number of earthfocused activities and presentations
    which include: how to master backyard composting, drive an electric car, make your own reusable bag, and create your own seed starter pot. Visitors are invited to enjoy The Oregon Garden's 80-acre botanical garden, featuring more than 20 specialty gardens.
    Educational exhibitors, along with several non-profit and student groups, will be located in the Garden's Grand Hall.
    The celebration highlights music from the Early College High School Emaa Da drumming band, Bush Elementary Marimba Band, and the Woodburn High School Mariachi Band. Local food vendors will also offer a variety of tasty items for purchase.
    Free parking and shuttle service will be offered from the gravel lot north of Roth's Fresh Market in Silverton, and free parking is offered at Robert Frost Elementary. On-site parking is available for $5.00.
    Visit www.oregongarden.org for additional details. The 2018 Earth Day Fair is presented by Marion County Public Works Environmental Services, Oregon Department of Energy, The Izaac Walton League, and The Oregon Garden.
   



The Reed Opera House
Its Importance And Its Legacy

Reed Opera House

    The historic Reed Opera House and 120 Commercial Street building (formerly Spaghetti Warehouse/Alessandro's) are under new ownership. On Feb. 26, 2018, the properties were purchased by Pacific Northwest property investor, Cumberland Holdings.
    The company's priority is to preserve the history and the sense of community of the Reed Opera House and implement a long-term plan to maintain and to improve the building's operations.
    In addition, Cumberland plans to fully renovate the 120 Commercial Street building, converting it from a single tenant to a multitenant building. Cumberland will release more information in a few months that will further define this dynamic project.
    Scott Chernoff, company principal, invests in projects primarily in Oregon. He has a strong grasp of the importance of the buildings and wants to continue their legacies.
    "When I first toured the Reed Opera House, I was captivated by the architecture and unique tenants," said Chernoff. "I commend Roger Yost for his excellent work to create this special place. We will add improvements here and there but the spirit of his work and history will live on," he added.
    Cumberland will hire Coldwell Banker Commercial Mountain West Real Estate as the leasing agent for the 120 Commercial Street building. Pennbrook Management will handle the property management and renovations. Pennbrook's Jodie Vaughn will be the full-time, onsite manager.
    Born and raised in Salem, Vaughn emphasized, "We want to ensure that the process of ownership transition, renovation and tenant management is as seamless as possible. Rest assured that any pre-scheduled events will go on as planned. We value our tenants and staff and are excited to continue working with them," she added.
    Coldwell Banker's Pam Rushing, the leasing broker listing the 120 Commercial Street property said, "The building is an excellent location for fine dining and experienced restaurateurs."
    The adjacent parking lot will be improved to offer more efficient and accessible parking.
    The Reed Opera House was Built in 1870 by Cyrus Adams Reed. In its early days, the Reed was a popular location for theatre, music, food and hotel lodgings. The building has hosted a number of famous guests, such as Mark Twain, Susan B. Anthony and President Rutherford B. Hayes. www.ReedOperaHouse.com
    The 120 Commercial Street Building is thought to have been constructed around the same time as the Reed Opera House (1870). The first tenant to occupy the two-story building was thought to be Durbin's Livery, a stable yard. The entire building is approximately 14,000 square feet.
    Cumberland Holdings is a real estate investment and asset management company that manages a number of properties in Oregon and the Northwest. The investment team, Graham Chernoff and Scott Chernoff, both of whom grew up in Northwest Portland. They have a combined 45 years of experience in acquiring and operating real estate, with offices in Los Angeles, San Francisco and Bend, Oregon. Located in Oregon, the Pennbrook Company offers a full range of services for property owners.
    Jodie Vaughn of Salem will serve as the Reed Opera House's on-site manager.
    Pam Rushing is a principal broker at Coldwell Banker Commercial Mountain West Real Estate and leasing broker for 120 Commercial, Salem Oregon. Since 1982, the professionals at Coldwell Banker Commercial Mountain West Real Estate have provided property owners with comprehensive commercial real estate services. www.CBCRE.com.