Big Stories: September, 2018   
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  P.O. Box 93
  Salem, OR 97308
  (503) 365-9544

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Salem Reporter Launches
With All-Digital News Service

"We will be relentless in pursuit of the truth,
asking hard questions no matter the challenge.
We will do so, keeping in mind every single hour
that we are here to serve the people of Salem."

Les Zaitz:
Oregon Native and Two-time Pulitzer Finalist

    The local news scene saw a new player come on the stage as Salem Reporter began operating as an all-digital news service.
    Salem Reporter, locally owned and managed, said it will provide readers a mix of investigative reports, clear and compelling coverage of local government, and insights into the people who hold power in the Salem community.
    The site - at - intends to fill an important gap in an area where news coverage has been on the decline for several years. News will be available by subscription around the clock on the website. Larry Tokarski, a businessman and philanthropist in Salem for more than 40 years, founded Salem Reporter to fill what he and others see as a deep gap in local news. He is the founder and president of Mountain West Investment Corp.
    "I want people to have the truth. I want people to have accurate information. I want them to have objective information to make good decisions about Salem and its future," Tokarski said. "Our community has many challenges. We can meet those challenges, but citizens need to be engaged. They can't get involved if they don't know what's going on."
    The co-founder of Salem Reporter is Les Zaitz, who will serve as CEO and editor. Zaitz has received national, regional and state awards in more than 40 years as an investigative reporter, editor and newspaper publisher, including more than two decades at The Oregonian, the state's largest daily newspaper. He is a two-time Pulitzer finalist and five-time winner of Oregon's highest award for investigative reporting, the Bruce Baer Award. His family currently owns the Keizertimes (Keizer, Oregon) and the Malheur Enterprise (Vale, Oregon), operations separate from Salem Reporter.
    "I wanted Les to run this because of his unquestioned professional integrity. He has a record for getting the truth. He has a record of fairness and accuracy," Tokarski said. Tokarski is leaving the operation in Zaitz's hands "Les has complete control over the editorial content of Salem Reporter. I won't participate in or be consulted about story selection, framing or decisions," Tokarski said. "The independence of Salem Reporter is essential to guarantee its credibility. I trust Les to establish and guard that credibility."
    Zaitz has been a leader in journalism in Oregon and across the country for more than 40 years and sees an opportunity to arrest the decline in trust in media and the news. He said he knows from his experiences how much people want fair, objective news about their community.
    "We will focus our journalistic talent on the most important news in any community - local news. We intend to demonstrate to the community and the profession that a sharper focus on better reporting and writing not only wins readers but financial strength," Zaitz said.
    "We will be relentless in pursuit of the truth, asking hard questions no matter the challenge. We will do so, keeping in mind every single hour that we are here to serve the people of Salem - not our egos, and not any corporate master," Zaitz said. "The only way the people of this country will once again trust the press is if we return to the fundamentals of journalism. We must always - always - act in ways to gain that trust," he said.
    The reporting staff for Salem Reporter includes: Rachel Alexander, formerly a reporter for the Spokane Spokesman-Review, and an expert in data reporting. At Salem Reporter, Alexander will focus on local education, particularly the Salem-Keizer School District, and nonprofit organizations.
    Aubrey Wieber, formerly a reporter and editor at the Post Falls (Idaho) Register and most recently a reporter at the Salt Lake Tribune. At Salem Reporter, Wieber will focus on state politics and state government, reporting on how public officials are using their government powers.
    Troy Brynelson, former a business reporter for the Vancouver (Wash.) Columbian and previously a reporter with the Roseburg News-Review. At Salem Reporter, Brynelson will cover local government, particularly Salem city government, and the business community.
    Since announcing its formation, Salem Reporter has held a series of morning sessions to connect the community. That included meetings with Salem business leaders on Aug. 9, with government officials on Aug. 16, and with nonprofit leaders on Aug. 23.
    "We want to be clear with people how we intend to operate - and how the community can help in this mission," Zaitz said. Response so far has been encouraging, Zaitz said. He noted that Salem Reporter logged its first paid subscriber 18 minutes after the public announcement of its arrival in town.
    Salem Reporter joins a media field long dominated by the Statesman Journal, a Gannett operation. Other media providers in Salem include Salem Weekly, the Salem Business Journal, and local radio stations KBZY, KYKN, KSLM and community radio KMUZ.
    Subscriptions to Salem Reporter are $10 per month or $100 for a year, available online. Salem Reporter also has advertising opportunities. The news operation is based at 2925 River Road S. and can be reached at 503-357-3207.
    "We're delighted by our welcome to Salem," Zaitz said. "We encourage people to continue to reach out to us with their ideas, concerns - or invitations to go have coffee."

How to Manage Your Boss
"Boss management" is a concept that flips
the traditional narrative on its head.


    There are millions of scholarly articles offering a barrage of advice and howto's for managing employees.
    We test personalities, have team building activities, performance appraisals and one-on-one meetings.
    However, there is another, often overlooked dynamic that can be beneficial to the success of an organization: How do employees manage their boss?
    "Boss management" is a concept that flips the traditional narrative on its head. The idea is that employees adjust to accommodate and best complement their boss.
    More people need to cultivate their "boss management skills." This can be a challenge, especially because outside of wanting to keep a job, identifying and improving upon your boss' strengths and weaknesses can be difficult. However, the payoff is huge, because helping your leader play to his/her strengths will ultimately help employee success and advancement. It's a subtle art, but when conducted carefully it can be tremendously beneficial to the long-term success of the employee, boss and organization.
    1. The first step in this process is to identify the boss' strengths, pet peeves, passions, skills, values and philosophies. Recognize early on that while you'll quickly be able to identify your boss' faults, you probably cannot change them or help them overcome them. Shortsighted employees may prefer to criticize and gossip behind a leader's back, rather than adjust to his or her style. A much better strategy is to use this knowledge to support your employer and make them more effective.
    2. The next step is to acknowledge your own strengths. What do you excel at it? What do you like to do? It is important to identify these because it is likely that your boss will not have the same strengths. You may naturally possess the perfect complement to your boss's management style.
    3. Finally, once you have identified your strengths and your employer's interests/ capabilities, put it all together. Find an area where you can significantly shore up your leader's weaknesses. Maybe they are an excellent technical writer, but need someone to simplify and generalize their writing. Maybe they excel at starting projects and thinking of new ideas, but need someone to finish their projects and capitalize on their endeavors.
    That's where you come i This is a subtle, intricate process that needs to be completed with care. Start out small.
    Make sure you have a good relationship with your employer. This can be done by overpreparing for every meeting, communicating clearly, showing your work and keeping your commitments/promises. After you establish yourself as reliable and hardworking, you can begin to offer advice and voice your opinion. This step is important as you work to have a favorable relationship with your employer.
    Most importantly, when it comes time for promotions or if you leader moves on to a new position, you will have a strong grasp of the skills to do the job and should be noticed.
    Mary Louise VanNatta, APR, CAE is the CEO of VanNatta Public Relations a PR, Event Planning and Strategic Communications firm located in Salem, Oregon., @PRSalem.

Annie Get Your Gun
Elsinore Aims At Unforgettable Experience

Elsinore Aims At Unforgettable Experience

    Elsinore Theatrical Productions presents "Annie Get Your Gun," starring Miss America 2002 Katie Harman. "Annie Get Your Gun" is a Wild West showwithin- a-show that frames the ageless "Anything You Can Do I Can Do Better" love story of sharpshooters Annie Oakley and Frank Butler. Tony, Oscar and Emmy-winner Peter Stone reshaped the 1946 book to complement Irving Berlin's classic score that features hit after hit, making it a musical for the ages.
    Directed by Stephen Munshaw with choreography by Christopher Dean, the Elsinore Theatrical production includes cirque aerialists, professional performers, and unforgettable music making it a truly big top experience with showman style and production.
    "We took the revised version of the play featuring Bernadette Peters and merged it with the look of "The Greatest Showman" creating a fresh take on a familiar story," Munshaw said. Munshaw hopes people walk away from the show thrilled with the level of excellence coming from the Elsinore Theatre through production and talent, and with an excitement of things to come.
    Get your tickets now!
When: 7:30 p.m. Sept. 1, 6-8 and 2 p.m. Sept. 2 and 9
Where: Elsinore Theatre, 170 High St. SE
Cost: $29 to $59
Tickets: Purchase tickets online at the Elsinore Theatre website, in person at the theatre box office. Service fees apply.
Information: 503-375-3574 or go to