Salem Reporter Launches
With All-Digital News Service
"We will be relentless in pursuit of the truth,
asking hard questions no matter the challenge.
We will do so, keeping in mind every single hour
that we are here to serve the people of Salem."
Oregon Native and Two-time Pulitzer Finalist
The local news scene saw a new player
come on the stage as Salem Reporter began
operating as an all-digital news service.
Salem Reporter, locally owned and managed,
said it will provide readers a mix of
investigative reports, clear and compelling
coverage of local government, and insights
into the people who hold power in the Salem
The site - at www.salemreporter.com -
intends to fill an important gap in an area
where news coverage has been on the decline
for several years. News will be available by
subscription around the clock on the website.
Larry Tokarski, a businessman and philanthropist
in Salem for more than 40 years,
founded Salem Reporter to fill what he and
others see as a deep gap in local news. He is
the founder and president of Mountain West
"I want people to have the truth. I want
people to have accurate information. I want
them to have objective information to make
good decisions about Salem and its future,"
Tokarski said. "Our community has many
challenges. We can meet those challenges,
but citizens need to be engaged. They can't
get involved if they don't know what's going
The co-founder of Salem Reporter is Les
Zaitz, who will serve as CEO and editor.
Zaitz has received national, regional and
state awards in more than 40 years as an investigative
reporter, editor and newspaper
publisher, including more than two decades
at The Oregonian, the state's largest daily
newspaper. He is a two-time Pulitzer finalist
and five-time winner of Oregon's highest
award for investigative reporting, the Bruce
Baer Award. His family currently owns the
Keizertimes (Keizer, Oregon) and the Malheur
Enterprise (Vale, Oregon), operations
separate from Salem Reporter.
"I wanted Les to run this because of his unquestioned
professional integrity. He has a
record for getting the truth. He has a record
of fairness and accuracy," Tokarski said.
Tokarski is leaving the operation in Zaitz's
hands "Les has complete control over the editorial
content of Salem Reporter. I won't participate
in or be consulted about story selection,
framing or decisions," Tokarski said. "The
independence of Salem Reporter is essential
to guarantee its credibility. I trust Les to establish
and guard that credibility."
Zaitz has been a leader in journalism in Oregon
and across the country for more than
40 years and sees an opportunity to arrest
the decline in trust in media and the news.
He said he knows from his experiences how
much people want fair, objective news about
"We will focus our journalistic talent on the
most important news in any community -
local news. We intend to demonstrate to the
community and the profession that a sharper
focus on better reporting and writing not
only wins readers but financial strength,"
"We will be relentless in pursuit of the
truth, asking hard questions no matter the
challenge. We will do so, keeping in mind every
single hour that we are here to serve the
people of Salem - not our egos, and not any
corporate master," Zaitz said.
"The only way the people of this country
will once again trust the press is if we return
to the fundamentals of journalism. We must
always - always - act in ways to gain that
trust," he said.
The reporting staff for Salem Reporter includes:
Rachel Alexander, formerly a reporter for
the Spokane Spokesman-Review, and an expert
in data reporting. At Salem Reporter,
Alexander will focus on local education, particularly
the Salem-Keizer School District,
and nonprofit organizations.
Aubrey Wieber, formerly a reporter and
editor at the Post Falls (Idaho) Register and
most recently a reporter at the Salt Lake
Tribune. At Salem Reporter, Wieber will focus
on state politics and state government,
reporting on how public officials are using
their government powers.
Troy Brynelson, former a business reporter
for the Vancouver (Wash.) Columbian and
previously a reporter with the Roseburg
News-Review. At Salem Reporter, Brynelson
will cover local government, particularly Salem
city government, and the business community.
Since announcing its formation, Salem Reporter
has held a series of morning sessions
to connect the community. That included
meetings with Salem business leaders on
Aug. 9, with government officials on Aug. 16,
and with nonprofit leaders on Aug. 23.
"We want to be clear with people how we
intend to operate - and how the community
can help in this mission," Zaitz said.
Response so far has been encouraging,
Zaitz said. He noted that Salem Reporter
logged its first paid subscriber 18 minutes
after the public announcement of its arrival
Salem Reporter joins a media field long
dominated by the Statesman Journal, a Gannett
operation. Other media providers in Salem
include Salem Weekly, the Salem Business
Journal, and local radio stations KBZY,
KYKN, KSLM and community radio KMUZ.
Subscriptions to Salem Reporter are $10
per month or $100 for a year, available online.
Salem Reporter also has advertising opportunities.
The news operation is based at 2925 River
Road S. and can be reached at 503-357-3207.
"We're delighted by our welcome to Salem,"
Zaitz said. "We encourage people to
continue to reach out to us with their ideas,
concerns - or invitations to go have coffee."
How to Manage Your Boss
"Boss management" is a concept that flips
the traditional narrative on its head.
MARY LOUISE VANNATTA
TELLING YOUR STORY
There are millions of
scholarly articles offering a
barrage of advice and howto's
for managing employees.
We test personalities,
have team building activities,
and one-on-one meetings.
However, there is
another, often overlooked
dynamic that can be beneficial
to the success of an
organization: How do employees manage
"Boss management" is a concept that flips
the traditional narrative on its head. The idea
is that employees adjust to accommodate
and best complement their boss.
More people need to cultivate their "boss
management skills." This can be a challenge,
especially because outside of wanting to keep
a job, identifying and improving upon your
boss' strengths and weaknesses can be difficult.
However, the payoff is huge, because
helping your leader play to his/her strengths
will ultimately help employee success and
advancement. It's a subtle art, but when
conducted carefully it can be tremendously
beneficial to the long-term success of the employee,
boss and organization.
1. The first step in this process is to identify
the boss' strengths, pet peeves, passions,
skills, values and philosophies. Recognize
early on that while you'll quickly be able to
identify your boss' faults, you probably cannot
change them or help them overcome
them. Shortsighted employees may prefer to
criticize and gossip behind a leader's back,
rather than adjust to his or her style. A much
better strategy is to use this knowledge to
support your employer and make them more
2. The next step is to acknowledge your
own strengths. What do you excel at it?
What do you like to do? It is important to
identify these because it is likely that your
boss will not have the same strengths. You
may naturally possess the perfect complement
to your boss's management style.
3. Finally, once you have identified your
strengths and your employer's interests/
capabilities, put it all together. Find an area
where you can significantly shore up your
leader's weaknesses. Maybe they are an excellent
technical writer, but need someone to
simplify and generalize their writing. Maybe
they excel at starting projects and thinking of
new ideas, but need someone to finish their
projects and capitalize on their endeavors.
That's where you come i
This is a subtle, intricate process that needs
to be completed with care. Start out small.
Make sure you have a good relationship with
your employer. This can be done by overpreparing
for every meeting, communicating
clearly, showing your work and keeping your
commitments/promises. After you establish
yourself as reliable and hardworking, you can
begin to offer advice and voice your opinion.
This step is important as you work to have a
favorable relationship with your employer.
Most importantly, when it comes time for
promotions or if you leader moves on to a
new position, you will have a strong grasp of
the skills to do the job and should be noticed.
Mary Louise VanNatta, APR, CAE is the CEO
of VanNatta Public Relations a PR, Event Planning
and Strategic Communications firm located
in Salem, Oregon. PRSalem.com, @PRSalem.
Annie Get Your Gun
Elsinore Aims At Unforgettable Experience
Elsinore Aims At Unforgettable Experience
Elsinore Theatrical Productions presents
"Annie Get Your Gun," starring Miss America
2002 Katie Harman. "Annie Get Your Gun" is a Wild West showwithin-
a-show that frames the ageless "Anything
You Can Do I Can Do Better" love story
of sharpshooters Annie Oakley and Frank
Butler. Tony, Oscar and Emmy-winner Peter
Stone reshaped the 1946 book to complement
Irving Berlin's classic score that features
hit after hit, making it a musical for the
Directed by Stephen Munshaw with choreography
by Christopher Dean, the Elsinore
Theatrical production includes cirque aerialists,
professional performers, and unforgettable
music making it a truly big top experience
with showman style and production.
"We took the revised version of the play
featuring Bernadette Peters and merged it
with the look of "The Greatest Showman"
creating a fresh take on a familiar story," Munshaw said.
Munshaw hopes people walk away from the show thrilled with the level of excellence coming
from the Elsinore Theatre through production and talent, and with an excitement of things to
Get your tickets now!
When: 7:30 p.m. Sept. 1, 6-8 and 2 p.m. Sept. 2 and 9
Where: Elsinore Theatre, 170 High St. SE
Cost: $29 to $59
Tickets: Purchase tickets online at the Elsinore Theatre website,
in person at the theatre box office. Service fees apply.
Information: 503-375-3574 or go to www.elsinoretheatre.com